Product and Customer Discovery

The Product and Customer Discovery module guides participants down a path of curiosity about customers and their unmet needs. Modern product thinking starts from a position of learning - not solutions. This module introduces a simple way to frame customers, their unmet needs and provides a structure for capturing and evaluating our unvalidated assumptions.

Find the Product & Customer Discovery Canvas here

This module is usually taken in tandem with:

This course is specifically designed for Product Managers and Business Stakeholders but is also valuable for senior Technical Leaders, User Experience Designers, and Architects.

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What Will You Learn?

Identify customers and their needs

Measure customer success

Lowering product risk from biases & assumptions

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